Campaign Statistics and Reports
Campaign performance reports are available in the Marketing Channels section of the side menu. Each platform (Google, Microsoft Advertising, Meta) has its own set of breakdown views — you select them from the channel submenu.
Table of Contents
- Available Metrics
- Date Ranges and Period Comparisons
- Breakdown by Products, Groups, Keywords
- Exporting Reports
Available Metrics
In each report view, you can track the following indicators:
| Metric | Description |
|---|---|
| Impressions | Number of times the ad was displayed |
| Clicks | Number of clicks on the ad |
| CTR | Click-through rate (clicks / impressions) |
| Avg. CPC | Average cost per click |
| CPM | Cost per thousand impressions |
| Cost | Total spending in the selected period |
| Conversions | Number of completed goals (purchases, form submissions, etc.) |
| All Conversions | Conversions including assisted conversion events |
| Conversion Value | Total value of completed conversions |
| Cost per Conversion | Average cost of acquiring one conversion |
| CPA | Cost per conversion (equivalent to cost per conversion) |
| ROAS | Return on ad spend (conversion value / cost) |
| Conversion Rate | Percentage of clicks that result in a conversion |
| Spend | Total spending (alternative view of cost, used in Meta reports) |
| Budget | Current daily campaign budget |
| Impression Share | Percentage of auctions in which the ad was shown out of all auctions it was eligible for |
| Top Impression Share | Share of impressions at the top of the search results page |
| Absolute Top Impression Share | Share of impressions in the first position |
Date Ranges and Period Comparisons
Selecting a Date Range
Each report view includes a Select Time selector with preset intervals:
| Interval | Description |
|---|---|
| today | Current day |
| yesterday | Previous day |
| last 7 days | |
| last 14 days | |
| last 30 days | |
| last business week | |
| last week (Mon – Sun) | |
| last month | |
| this month | |
| this week (Mon – today) | |
| Custom range | Any date range selected manually |
Comparing with a Previous Period
By expanding the Compare option, you can set a comparison of the current range with:
| Option | Description |
|---|---|
| Previous period | An equivalent period immediately preceding the selected range |
| Previous year | The same date range one year earlier |
| Custom | Any date range specified manually |
When comparison is enabled, the chart and table display both data series simultaneously, labeled as Compared.
Data Aggregation
You can aggregate chart results by:
- Daily — each data point on the chart = one day
- Weekly — each point = one week
- Monthly — each point = one month
Breakdown by Products, Groups, Keywords
Report views are available separately for each platform in the Marketing Channels section. For Google and Microsoft Advertising, the following views are available:
Campaigns
The Campaigns view shows performance at the level of each campaign. The table includes columns such as: Campaign Name, Impressions, Clicks, CTR, Avg. CPC, Cost, Conversions, ROAS.
You can filter by a specific campaign using the Campaign ID selector above the table.
Ad Groups
The Ad Groups view breaks down results at the level of individual groups within campaigns. Useful for evaluating which product segments or keywords deliver the best performance.
Keywords
The Keywords view shows the effectiveness of each keyword — impressions, clicks, conversions, and cost. Available for Search campaigns (Google and Microsoft Advertising).
Search Terms
The Search Terms view displays the actual queries typed by users that triggered your ads. It lets you identify valuable phrases to add as keywords and phrases to exclude as Negative Keywords.
Product Ads (e-commerce only)
The Product Ads view, available for Shopping campaigns, shows performance at the level of individual products — which products generate clicks and conversions and what ROAS they achieve.
Exporting Reports
Summaries — Scheduled Reports for Download and Delivery
The Summaries section (side menu) lets you configure automatic reports generated on a recurring schedule and sent by email to designated recipients. For each summary you can:
- Download manually — the Download Report button available next to each generated summary
- Resend — the Send Report option in the action menu
- Test — generate a preview before activating the recurring delivery
The download and delivery format is defined when configuring the summary (date range, recipients, report language).
Export from Tabular Views
In the Marketing Channels report views, tables support options available through the column context menu — including Download File for selected rows.
For a full export of campaign data to a CSV file for further processing, we recommend using the Summaries section, where you have full control over the data scope and delivery schedule.