What is Sembot?
Table of Contents
The problem it solves — managing ads and feeds in one place
Online stores and marketing agencies face the same challenge every day: thousands of products must be maintained simultaneously across multiple platforms — Google Shopping, Meta Ads, Microsoft Advertising, and price comparison sites. Each platform has its own data format, its own quality requirements, and its own update cadence.
Without a centralized tool, this means:
- Manual feed synchronization — exporting from the e-commerce platform, manual processing, uploading to each channel separately.
- Lack of consistency — a price updated in the store may not appear in ads for hours (or days).
- Scattered rules — each specialist keeps the logic for transforming product attributes in their head or in a spreadsheet.
- Inability to scale — with 10,000 products and 5 channels, a manual workflow breaks down.
Sembot solves these problems centrally: a single dashboard where you define product sources (XML feeds, Shopify, Google Merchant Center), describe transformation rules, and publish data to all advertising channels. Product changes propagate automatically — no exports, no spreadsheets, no errors caused by out-of-sync data.
Brief history and product positioning
Sembot was created in response to the growing complexity of the Google Shopping ecosystem — originally focusing on product feed management and shopping campaign optimization. Over time, the platform evolved into a full operational hub for product marketing:
- Feed management — a parser supporting XML, Shopify GraphQL, capable of processing even very large catalogs (millions of records via a dedicated worker).
- Rules engine — a visual rule editor allowing you to transform product attributes without any programming knowledge.
- Multi-channel — Google Ads, Meta Ads, Microsoft Advertising, Ceneo, and other channels managed from one place.
- Automation & AI — sequential workflow automation and an AI assistant supporting marketing decision-making.
Sembot is an enterprise-grade tool positioned as a SaaS platform for mid-sized and large stores as well as agencies managing multiple clients simultaneously.