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What if I don't have a feed link and want to add it to CSS? Importing a feed from Google Merchant Center (GMC) ​

Table of Contents ​

  1. What is GMC feed import and when to use it
  2. How to configure GMC feed import — step by step
  3. How product fetching works
  4. Requirements

What is GMC feed import and when to use it ​

Sembot allows you to pull your product catalog directly from your Google Merchant Center account, without needing a separate XML/CSV feed file.

When to use this:

If you want to add products to Sembot that will appear on your comparison shopping service (CSS) page and you don't have a link to a product file.

This is especially useful when:

  • Your store does not generate a publicly accessible feed file
  • Products are already configured and approved in GMC

How to configure GMC feed import — step by step ​

Step 1 — Connect your Google account to the project ​

Before adding a feed, you need to connect your Google account (which has access to GMC) to your project in Sembot.

  1. Go to the Connections section in the side menu.
  2. Find the Google Merchant Center tile and click Connect.
  3. In the configuration window:
    • Select a Connection (a Google account with access to GMC) from the list.
    • Select an Account — the system will automatically fetch the list of Merchant Center accounts available for the selected Google connection.
    • If your GMC account has sub-accounts (MCA — Multi-Client Account structure), select the appropriate Sub-account.
  4. Click Save.

After this step, the GMC connection will be visible in your project's connections list.

Step 2 — Add an input feed from GMC ​

  1. Go to the Feeds section in your project.
  2. Click Add feed.
  3. In the feed creation form:
    • Enter a Feed name (any name, used for internal identification in Sembot).
    • Instead of entering a file URL — select a Connection from the list, pointing to the previously configured Google Merchant Center connection.
    • The system will automatically recognize the feed type as GMC.
  4. Click Go to mapping.
  5. On the next screen, confirm the automatic mapping and click Save feed.

How product fetching works ​

Once configured, Sembot regularly synchronizes products from your GMC account:

  • Products are fetched page by page directly via the Google Merchant Center API.
  • The entire product catalog from GMC (all approved products in the account) is imported into Sembot.
  • Synchronization runs automatically according to the schedule set for the feed.
  • The status of the last synchronization (number of products fetched, any errors) is visible next to the feed in the feeds list.

Requirements ​

  • An active Google Merchant Center account with products.
  • The Google account used for the connection must have read access to the GMC account (Standard role or higher in GMC user settings).
  • If you use an MCA (Multi-Client Account), Sembot supports both the top-level account and sub-accounts — the selection is made during connection configuration.