Sembot — Documentation

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Text Ad Performance — Alerts and Trends ​

Table of Contents

What it is and why to use it ​

This module answers the question: how are my text ads performing in Google Ads, and is something starting to go wrong?

Sembot tracks your ad positions for specific keywords and automatically detects when something concerning happens — a sudden cost spike, a drop in CTR, or loss of position on the results page. Instead of logging into Google Ads every day and reviewing dozens of reports, you get a signal when something needs attention.

View available at: Monitoring → Text Ad Position Tracking.

Automatically monitored metrics ​

Sembot continuously tracks:

Position — the rank at which your ad appears for a given keyword.

Position change — whether the ad is moving up or down. Changes visible for the last day, 7 days, and 30 days.

Ad presence — whether a given phrase triggers your ad at all.

Search volume — how many times per month people search for that phrase in Google.

In addition to positions, Sembot also monitors campaign metrics such as CPC, CTR, and Impression Share — data is pulled automatically from Google Ads.

Alert thresholds — how to configure them ​

Alert thresholds are configured in Project Settings → Triggers. Each trigger is a rule that tells Sembot: if this metric crosses X, notify me.

Available rules for text ads:

CPC changes — alert when the cost per click rises above a defined threshold.

Example: notify me when CPC increases by more than 20% compared to the previous period.

CTR fluctuations — alert when the click-through rate falls below a threshold.

Example: notify me when CTR drops by more than 5 percentage points.

Low keyword quality — alert when Quality Score falls below a defined value.

Example: notify me when Quality Score drops below 5.

Impression Share loss — alert when you are losing impression share.

Example: notify me when Impression Share drops by more than 10%.

Screenshot: trigger configuration form with fields for name, threshold, and check frequency.

A detailed description of trigger configuration and the full automation system can be found in the Automation and Workflows chapter.

The change columns in the table allow you to quickly assess direction:

  • Weekly change — how the ad position changed over the last 7 days
  • Monthly change — trend over the last 30 days

An improvement in position appears as a negative number (lower number = better position), a decline appears as a positive number.

Example: phrase running shoes, position 2, 30-day change +4 — a month ago we ranked higher; we have since dropped 4 positions.

Anomalies — how Sembot detects them and what it does ​

Sembot compares current results against historical data. When a metric suddenly deviates from the norm — for example, CTR drops by half or CPC doubles without an obvious reason — the system creates a high-priority task in the Task module and sends a notification.

Example use case: Friday evening — a competitor sharply lowers their bids and your ads drop from position 2 to 7. Saturday morning you receive a notification and can react before losing an entire weekend of sales.