Glossary

AI — Artificial Intelligence; a field of computer science and technology focused on creating computer systems capable of performing tasks that would normally require human intelligence.

Audit — An evaluation and analysis of product effectiveness and their visibility in search results relative to competitors.

Assets — A tab used when creating Performance Max campaigns. Consists of images and video files.

Attributes — Characteristics that describe a given product contained in the product feed.

ChatGPT — The name of a model based on the advanced GPT-3.5 language architecture developed by OpenAI. GPT stands for "Generative Pre-trained Transformer" and refers to a type of transformer-based model that has been pre-trained on vast amounts of data.

Input feed — A product file generated from the store's website that contains data about the product catalog. It can be in XML, CSV, or Google Sheets format.

Output feed — A product file generated by Sembot. It contains data from the input feed along with all elements modified during optimization using the tool.

Filters — A tool used to sort products that meet selected conditions based on their attributes.

Google Ads — Formerly AdWords. An advertising system created by Google that allows planning, creating, and displaying ads in Google Search, the display network, YouTube, and other channels.

Google Analytics — A tool for monitoring and analyzing website statistics.

Google Merchant Center — A Google advertising tool used to collect information about products being sold.

Google Tag Manager — A tool that allows managing scripts by adding code snippets to websites or applications. It enables monitoring of actions performed by website visitors.

Channel — A shopping platform for which a customized output feed can easily be created, e.g., Facebook, TikTok.

Columns — Attributes describing products, e.g., ID, title, price.

Mapping — The process of assigning specific values to fields.

Microsoft Advertising — Formerly Bing. An advertising system created by Microsoft that allows displaying ads in the Bing, Yahoo, and DuckDuckGo search engines.

Connection — Allows pulling data from Google Analytics. When creating a new campaign, it enables data transfer to Google Ads or Microsoft Advertising.

Project — One store or one market in which the store operates.

Rules — Operate in an automated manner. Allow performing actions on product attributes.

Sembot — A tool for optimizing the product feed and generating campaigns with minimal effort.

Store — A platform on which products are sold online.

Shopify — A popular e-commerce platform that enables creating and managing an online store without the need for your own technical infrastructure.

Phrase tracking — Allows tracking and analyzing specific keywords or phrases in the context of their occurrence in organic, text, and product search results.

Price tracking — Enables tracking and analyzing changes in product prices on the market.