How does the Sembot CPC strategy work?

Sembot CPC Strategy

Sembot CPC is a bid-setting model at the Ads panel level that works similarly to manual bidding, but with the added ability to automatically differentiate bids at the start. As a result, more expensive products receive higher initial bids, while cheaper ones receive lower bids. This mechanism is based on the configured ROAS and conversion rate (CR) values, enabling dynamic bid adjustment when generating a standard product campaign.

Example: Suppose we have a product worth 300 PLN, and our assumptions are:

• ROAS = 5 (i.e. 500%)
• CR = 1% (i.e. 0.01 in the system)

The CPC bid is calculated using the following formula:

Substituting the values:

The final value is 60 groszy for Poland. In the Google Ads system, this cost is expressed in microamounts, where:

Since 1.00 currency unit equals 1,000,000 microamounts, our final bid is 0.60 PLN CPC.