Meta / Facebook Ads
Table of Contents
Connecting via Facebook Business Manager
Sembot connects to Meta Ads (Facebook Ads) through Facebook Business Manager (Meta Business Suite). Direct connection with a personal Facebook account is not supported — an ad account managed through Business Manager is required.
Connection Steps
- Go to Workspace Settings → Connections → Meta, then click Connect Account.
- Sembot will redirect you to the Meta authorization window. Log in with the Facebook account associated with your Business Manager.
- On the Meta consent screen, select the Business Manager and the ad accounts you want to grant Sembot access to, then click Allow.
- After returning to Sembot, go to the Connections tab in the side menu, select the appropriate ad account from the list, and click Save.
If you have access to multiple ad accounts within Business Manager, all of them will appear on the list. You can connect only one ad account per project.
Required Account Permissions
For the connection to work correctly, the authorizing user must have the appropriate permissions at each level of the Meta structure.
| Level | Required Permission |
|---|---|
| Business Manager | Business Manager admin access or a role with the ability to manage ad accounts. |
| Ad Account | Ad Account Administrator or Advertiser role. A read-only role is insufficient. |
| Facebook Page | Access to the Facebook Page associated with the ad account (required for campaigns targeting page traffic). |
| Product Catalog | Access to the Meta catalog (required if you use dynamic product-based campaigns). |
Permissions are verified at the time of authorization. If you change the user's role in Business Manager after connecting, you may need to reconnect the account in Sembot.