SEO Position Monitoring
Table of Contents
- What it is and why to use it
- How to configure monitoring
- How to read the results
- Visibility — the big picture
- Data export
What it is and why to use it
SEO position monitoring answers the question: what position does my website appear at in Google when someone searches for a given keyword?
Instead of manually searching for phrases and checking where you rank, Sembot does it automatically — every day, for every keyword you want to track, in every market you care about. Results are saved in history, so you can see not only your current position but also how it has changed over time.
When to use it:
- You want to know whether your SEO efforts are producing results
- You are launching a new content campaign and want to measure its impact on rankings
- A competitor has started investing more aggressively in SEO and you want to catch it in time
- You operate in multiple markets (e.g. Poland, Germany, Czech Republic) and want to compare visibility
How to configure monitoring
Go to Monitoring → Organic Position Tracking, click Add Phrase to Monitor, and fill in the form:
Phrase — enter the keyword you want to track. You can enter one or several at a time.
Example:
women's sports shoes,men's winter jacket gore-tex,laptop for remote work
Language — select the search language. For Poland use Polish, for Germany use Deutsch.
Location — select the country. You can track the same phrase in multiple markets simultaneously — just select multiple countries when adding.
Device — you can specify whether you want to track positions for desktop or mobile users.
Tip: Have a long list of keywords? You can import them from a CSV file instead of adding them manually.
Sembot also lets you pull phrases automatically from two sources:
- From the Keywords module — phrases you have already collected in the project
- From product titles — Sembot will extract key phrases from your product names
To add multiple phrases at once, use the Monitor Selected button (checked items from the list) or Monitor by Filters (all items matching a given filter).
How to read the results
In the table you will see for each phrase:
Position — what place you are at today in Google.
Position change — whether the position has improved or declined over the last day, 7 days, and 30 days.
Example: position
8, 7-day change-3— a week ago you were at position 11, you moved up 3 places.
Domain — which of your domains is ranking for the given phrase.
Clicking on a phrase opens the historical chart — a full position curve over time. If after publishing an article your position jumped from 15 to 6, you will see it immediately.
Possible task statuses:
| Status | Meaning |
|---|---|
| Current | Data is fresh, everything is working correctly |
| Awaiting data retrieval | Task is waiting for the first check |
| No current data | Sembot has not yet retrieved results |
| No impressions | The phrase does not appear in results for this location |
Screenshot: a line chart of a phrase's position over time with marked dates and changes.
Visibility — the big picture
The Monitored view shows an aggregated picture of your overall visibility:
- How many phrases are in Top 3 — the most clicked positions
- How many phrases are in Top 10 — first page of Google
- How many phrases are in Top 50
- What the average position is across all tracked phrases
This is a good indicator for observing trends on a monthly or quarterly basis.
Example use case: An agency manages an electronics store. Every month they check whether the number of phrases in the Top 10 is growing — this is the primary KPI agreed with the client. When the metric drops, it is immediately clear that something requires attention.
The Unmonitored Phrases tab shows keywords from the project that are known to Sembot (e.g. from the Keywords module) but do not yet have active position tracking.
Data export
You can export the full position history using the Download Results as CSV button — useful for client reporting or analysis in Excel. If you need more detailed data, use Download Detailed Data. You can select the date range and which columns to include.