Overview of Key Capabilities

Table of Contents

• Module Map
• Dependency Diagram (feed → campaigns → monitoring → AI)

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Module Map

Module	What it does
Feed Manager	Imports product data from sources (XML/CSV/API), transforms it with rules, and exports to advertising channels.
Rules & Transformations	A no-code rules engine for modifying product attributes — with conditions and priorities.
Channels	Configuration of connections to platforms (Google Merchant Center, Meta) and mapping of required fields.
Campaigns	Creating and managing Google Ads campaigns directly from within Sembot, with catalog synchronization.
Monitoring & Alerts	Tracking feed quality, product status, and anomalies — with email/webhook notifications.
Reports	Campaign and feed performance views with filtering by channel, category, and time range.
AI & Automation	A language model-based assistant for generating titles, descriptions, and optimization suggestions.
Users & Permissions	Access management — roles, project assignments, and action audit log.

Dependency Diagram (feed → campaigns → monitoring → AI)

┌─────────────────────────────────────────────────────┐
│                   DATA SOURCES                      │
│   XML Feed    Shopify API    Google Merchant Center  │
└──────────────────────┬──────────────────────────────┘
                       │
                       ▼
┌─────────────────────────────────────────────────────┐
│                  FEED MODULE                        │
│  Parsing → Validation → Product Synchronization     │
└──────────────────────┬──────────────────────────────┘
                       │
          ┌────────────┴────────────┐
          ▼                         ▼
┌──────────────────┐    ┌──────────────────────────────┐
│  PRODUCT         │    │  RULES & TRANSFORMATIONS     │
│  CATALOG         │◄───│  Titles, Categories, Labels  │
│  (tenant DB)     │    │  Prices, Descriptions, Attrs │
└────────┬─────────┘    └──────────────────────────────┘
         │
         ▼
┌─────────────────────────────────────────────────────┐
│                  ADVERTISING CHANNELS               │
│  Google Shopping   Meta Ads   Microsoft Advertising │
│  Ceneo   Other comparison shopping services         │
└──────────────────────┬──────────────────────────────┘
                       │
          ┌────────────┴────────────┐
          ▼                         ▼
┌──────────────────┐    ┌──────────────────────────────┐
│  CAMPAIGNS       │    │  MONITOR & REPORTS           │
│  Structure,      │    │  Feed status, GMC errors,    │
│  Keywords,       │    │  Campaign performance,       │
│  Creatives       │    │  Alerts, Audit logs          │
└────────┬─────────┘    └──────────────────────────────┘
         │
         ▼
┌─────────────────────────────────────────────────────┐
│            AUTOMATIONS & AI ASSISTANT               │
│  Workflows → triggers → actions on feeds/campaigns  │
│  AI: title optimization, performance analysis       │
└─────────────────────────────────────────────────────┘