Using Price Tracking in Campaigns

What is price tracking?

Price tracking is a solution that enables you to monitor and analyze product prices in your store and among competitors. It gives you access to information about the price positioning of your products in the market. The data is collected based on GTIN codes and product titles and stored in the system, allowing it to be visualized in charts.

How to use price tracking data in campaigns?

Price tracking results can be a valuable tool for optimizing advertising campaigns and increasing their effectiveness.

• Automatic campaign optimization rules: You can set up automatic rules that assign a custom label to products that, for example, have the lowest prices on the market. In industries where price is a key factor, this approach allows you to promote only those products in campaigns that offer the best price. These products can also be moved to campaigns with a larger budget, increasing their visibility and potential conversions.

• Dynamic product assignment: Regular updates from price tracking data allow you to monitor how product prices change relative to competitors. Based on this data, the system dynamically assigns products according to the rules you have defined.

Using price tracking data in practice

1. Enable price tracking. After selecting products and adding them to the system, pricing data will appear the next day.

2. Go to the "Your Products" tab and click the "Columns" button. Select the attributes related to price tracking results to get a complete picture of the data for each product.

3. Apply product filtering, for example based on the "Price Position" attribute. Filter products that have a price position less than or equal to 2. This way, the system will display products ranked 1st and 2nd — those with the lowest prices compared to competitors.

4. Apply a rule to the filtered products, for example by assigning them custom label 0. Then create an advertising campaign and select the products you tagged with that label. This allows you to focus on promoting products with the most competitive prices.